FendLand vs DeleteMe: different tools for different jobs
DeleteMe covers more brokers than almost anyone and has been at it longer, with human review on each removal. FendLand covers fewer brokers on purpose, concentrating on the people-search and property-data sources that feed real estate outreach, and adds the two things removal alone cannot do: identifying who is contacting you, and blocking those texts before they reach you.
DeleteMe is the oldest and most established name in general personal data removal. FendLand is built for property owners: it tells you who is contacting you, removes you from most of the sites they found you on, and blocks the texts. The two share one layer, people-search removal, and otherwise solve different problems. For the wider category, see our guide to data removal for property owners.
What DeleteMe does
DeleteMe, launched by Boston privacy company Abine in 2010, removes your personal information from data brokers and people-search sites using a mix of in-house technology and human privacy experts. After signup you get an initial report showing where your data was found, experts submit opt-outs on your behalf, and the service re-scans quarterly and re-submits when brokers relist you, with detailed quarterly reports documenting progress. Its standard covered-site list is smaller than the biggest automated rivals, but it accepts custom removal requests for sites outside the list and has handled removals from hundreds of sites over its history. Some plans include extras like masked email addresses and masked phone numbers. Fifteen-plus years of operation, consistent press coverage, and a human-in-the-loop model make it the track-record pick in the category.
What DeleteMe does not do: it does not classify the messages you receive, does not filter texts on your device (phone masking gives you a new virtual number to hand out going forward, which does not stop texts to the real number already circulating on wholesaler lists), and its catalog is built around general people-search and broker sites rather than real-estate lead platforms.
What FendLand does
FendLand is aimed at one attack: the wholesaler, investor, and scam outreach that hits property owners because ownership is public record. Its free scanner classifies who sent any message you paste (wholesaler, investor, realtor, or scam) and suggests replies. Its removal center is built around the property pipeline: the people-search sites skip tracing pulls from, such as Spokeo, Whitepages, and TruePeopleSearch, plus wholesaler lead platforms like BatchLeads, PropStream, and DealMachine, with assisted removals FendLand submits and guided ones it walks you through. Its iOS and Android apps block at the device: an on-device iPhone SMS filter junks wholesaler and scam texts locally, and number monitoring alerts you to port-out fraud and SIM swaps. A community blocklist, a free exposure check, and a buyer-controlled wire-fraud email check for real-estate closings complete it.
The core difference
DeleteMe shrinks your general data footprint, with humans doing the work. FendLand works on one pipeline: it identifies the sender, removes you from most of the sources wholesalers use, and blocks the texts while removal runs.
Side by side
| Dimension | DeleteMe | FendLand |
|---|---|---|
| Removal breadth | Broad, expert-driven, custom requests beyond the standard list | The property pipeline: people-search sites plus the wholesaler lead platforms (BatchLeads, PropStream, DealMachine) |
| Identifies who is contacting you | No | Yes, free message scanner with classification |
| Blocks texts on your phone | No (phone masking is a forward-looking virtual number, not a filter) | Yes, on-device iOS SMS filter |
| Property-specific removal | Not its focus | Core focus |
| Free scan | No free exposure report | Free scanner and free exposure check |
| Platform | Web dashboard | Web plus iOS and Android apps |
| Number takeover monitoring (port-out, SIM swap) | No | Yes, in the iOS and Android apps |
Where DeleteMe is stronger
Track record and thoroughness. More than fifteen years of doing removals, human experts reviewing matches instead of pure automation, quarterly reporting detailed enough to audit, and custom requests that can reach unusual sites. If you are a person with broad exposure concerns, an executive, someone dealing with harassment, or simply someone who wants their whole footprint shrunk by professionals, DeleteMe is built for that job. It is a different job from stopping property spam.
Where FendLand is stronger
The property-spam problem specifically. DeleteMe will never tell you whether "I have a cash buyer for your lot" is a scam or a real investor, will not junk the next text, does not watch your number for takeover, and does not aim at the platforms where owner lists are assembled. FendLand also gives you a free scanner and a free exposure check before asking for money, which DeleteMe does not.
Which to choose
Choose DeleteMe if you want an expert-driven, human-in-the-loop service shrinking your entire data footprint, with reporting you can hand to your family or your employer.
Choose FendLand if the problem in front of you is a phone full of cash-offer texts about your property, and you want identification, pipeline-specific removal, and on-phone blocking in one tool.
Both together is a reasonable setup for a property owner who also wants full-footprint removal. They overlap on the people-search sites and nowhere else.
See where your address is exposed
The free exposure check shows where your name and address are published on the data-broker and people-search sites wholesalers pull from. Shield Pro then removes your info from most of the 255 broker sites for you, walks you through the rest, and re-checks every 90 days.
Check your exposure, freeFrequently asked questions
How is FendLand different from DeleteMe?
DeleteMe is a well-established data-removal service that handles opt-outs from many people-search sites and data brokers, while FendLand is a property-privacy app that pairs removals from the people-search and property-data brokers wholesalers use with a text scanner and on-device spam filtering on iPhone. The core difference is scope: DeleteMe covers general personal-data exposure, and FendLand covers what being a property owner specifically exposes, which is why it also watches your phone number, your deed, and the wire at your closing. Both re-submit removals over time, since brokers re-list people from public records.
Does DeleteMe stop real estate investor calls?
It can reduce them by removing your listings from the people-search sites where wholesalers pull phone numbers, but it does not classify or filter the messages themselves. FendLand adds that layer by scanning a text to tell you whether the sender looks like a wholesaler, investor, agent, or scam, and by routing wholesaler and scam texts to Junk on iPhone. Neither can promise the calls end entirely, because your property record stays public.
Is FendLand cheaper than DeleteMe?
FendLand Shield Pro is about $9 a month billed yearly, with a 7-day free trial when you start it in the app, and the exposure check is free without an account. DeleteMe sets its own pricing and plan structure, so compare on its site for current numbers. Price should come second to whether a service covers the property and people-search sites that matter for your problem.
Which one should a landowner choose?
If your main concern is 'we buy land' texts, cash-offer calls, and knowing who is contacting you, FendLand is built for that use case. If you want broad removal of your personal data from as many brokers as possible for general privacy, an established service like DeleteMe is a reasonable choice. Run FendLand's free exposure check first, since it shows where you are listed before you commit to either.
Get your details off the sites that sell them
Wholesalers and scammers pull names, numbers and addresses from sites like these. Opting out of each one is free, and each guide below walks you through it.