How Much Do Cash Buyers Actually Offer for a House?
Most unsolicited cash offers land between 50 and 70 percent of market value. The number is priced backwards from what an investor expects after repairs and profit, not forwards from what your house is worth, which is why it can feel unrelated to what your neighbours sold for.
A number arrived and it felt insulting. Before deciding whether to be annoyed, it helps to know that the figure was almost certainly never about your house. It came out of a formula, and once you can see the formula you can work out exactly what you would be giving up.
The arithmetic behind the number
A retail buyer prices forwards: what is this worth, what will I pay. An investor prices backwards, starting from what the property will be worth once it is fixed and subtracting everything between here and there.
Roughly: after-repair value, minus repairs, minus holding and selling costs, minus the margin that makes it worth doing. If a wholesaler is involved, subtract their assignment fee too, because they intend to sell your contract to the investor rather than buy it themselves. Every one of those deductions happens before a number reaches you.
In practice that lands most unsolicited offers between 50 and 70 percent of market value. Wholesalers sit at the bottom of that range, because they need room for two parties to profit. A buy-and-hold investor can go higher, since there is only one.
What you are actually being sold
The gap is the price of certainty. No listing, no showings, no financing contingency, no repairs, and a close in a fortnight rather than a season. For an inherited property two states away, a house that needs more work than you want to manage, or a deadline you cannot move, that can be worth a great deal.
It is worth much less if you have time. The mistake is not selling at a discount. It is selling at a discount without knowing the size of it.
Finding out what the gap is
You do not need an appraisal to get close. Pull recent sold prices for similar properties near you, not asking prices, which are wishes. Ask a local agent for a broker price opinion, which most will give free. If the property needs work, get one contractor estimate so you are subtracting a real repair figure rather than the buyer's.
Then compare. An offer at 65 percent of a realistic market value on a house needing genuine work is a defensible trade. The same percentage on a property in good condition is you paying a large sum for speed you may not need.
Low is not the same as fraudulent
A lowball offer is a bid, and you can decline a bid. What separates an aggressive buyer from a scam is not the number but the ask: a request for money from you, for your Social Security number, or for a signature on something you have not read. If you want to check a specific sender before engaging, see whether a cash offer is real for the verification steps, and how to tell a real buyer from a wholesaler for working out who you are actually talking to.
And if the offers keep coming whether or not you answer, that is a list problem rather than a buyer problem. How a wholesaler got your phone number covers where the list came from.
See where your address is exposed
FendLand finds where your name and address are published across the data-broker and people-search sites wholesalers pull from, files the removals, and keeps re-checking because they re-list you. Start with a free exposure check.
Check your exposure, freeFrequently asked questions
How much do cash buyers actually offer for a house?
Most unsolicited cash offers land between 50 and 70 percent of market value, before any repair deduction. Wholesalers aim lower than that because they need room to assign the contract to an investor and still make a fee. A buy-and-hold investor can pay more than a wholesaler, since they are not selling the contract on, but they still price for renovation, holding costs and profit.
Why is the cash offer on my house so low?
Because the offer is priced backwards from what an investor will pay after repairs, not forwards from what your house is worth today. The rough formula is after-repair value, minus estimated repairs, minus the investor's margin, minus a wholesaler's assignment fee if one is involved. Each deduction happens before you see a number, which is why the figure can feel unrelated to comparable sales on your street.
Is a low cash offer a scam?
No, a low offer is not a scam, it is a business model. The offer being legal and the offer being good are separate questions. It becomes a scam only when someone asks you for money, personal identifiers or a signature on something you have not read. A lowball figure by itself is simply a bid you are free to decline.
Can I negotiate an unsolicited cash offer?
Yes, and the first number is rarely the last, because these are opening bids sent at volume. Your leverage is knowing your market value, which costs you nothing to establish: check recent comparable sales for your area, or ask a local agent for a broker price opinion. Once you know the real number, you can judge whether the convenience is worth the gap.
Get your address off the lists behind these texts
These are the exact sites and tools wholesalers pull from. Removing yourself is free, and each guide walks you through it step by step.
- How to remove yourself from BatchLeads, wholesaler skip-trace tool
- How to remove yourself from CoreLogic, property data broker
- How to remove yourself from TruePeopleSearch, people-search site
Keep reading
More on why this happens and how to make it stop.